Advertising on Mountain Chill® (KRKQ 95.5 FM)

Mountain Chill® isn’t for every business — and that’s intentional.

We work with a small circle of Telluride and San Juan Mountain advertisers who value alignment over volume, tone over noise, and long-term presence over short-term hype. If your business speaks to people who are curious, grounded, and still moving forward, you’ll feel at home here.

Many of our local partners didn’t come to us looking for “radio ads.” They came because the sound already matched their space, their customers, and their values, and they stayed because it worked.

If this resonates, a conversation is the right place to start.

How It Works

We keep things simple and human.

Most partnerships include thoughtful scriptwriting, professional voice recording, and light social amplification, handled in a way that feels natural, not promotional. We don’t rush messages, and we don’t crowd the dial. Fewer spots. Better fit.

Telluride inventory is intentionally limited, and we revisit it only a few times a year.

Why Telluride?

Telluride is a world-class destination with a rich cultural history living in an evolving present. The Mountain Chill® signal reaches locals, seasonal residents, second-home owners, and visitors who are tuned in not just to where they are, but to how they want to feel while they’re here.

This isn’t mass reach.
It’s meaningful reach.

Why Mountain Chill®?

Since launching KRKQ 95.5 FM in 2011, Mountain Chill® has grown into a globally recognized independent radio brand that is rooted in the San Juans, but framed by a wider horizon.

Our programming focuses on contemporary, downtempo, and global sounds that reward listening and invite presence. Our audience doesn’t stumble onto us. They choose us and they stay.

• Independent & Locally Owned
Family-owned and operated by brothers Eric & Ethan Funk since day one.

• A Different Kind of Top Station
Consistently strong engagement locally and globally, supported by TuneIn data and long listener dwell time.

• Powered by 100% Renewable Energy
A platform aligned with businesses thinking beyond the short term.

Curious?

We don’t do hard sells, and we don’t fit everyone. If you’re curious whether Mountain Chill® is a good match for your business, reach out. The conversation will tell us both what we need to know.

Recent Advertisers

Recent advertisers include prominent local organizations such as Telluride Sports ,  Ryder-Walker Alpine Adventures ,  San Miguel Power Association ,  The Telluride Mountain Village Owners Association ,  Mountainfilm ,  The Sheridan Arts Foundation ,  Weehawken Creative Arts ,  The Ouray International Film Festival ,  Between The Covers Bookstore ,  Camp V ,  Upstart Theater ,  and many more.